For those of you who missed the International B2B Salon entirely dedicated to makeup, worry not, as the highlights of the leading European makeup event will be revealed to you.
The eighth edition of Makeup in Paris took place on the 21 and 22 of June at the Carrousel du Louvre. About 4000 visitors attended and three rooms were dedicated for more than 160 exhibitors and professionals. The attendees included experts from marketing and packaging firms to manufacturers, distributors, and suppliers. The two-day event was packed with interesting conferences, hands-on workshops, and innovative product presentations.
I was fortunate enough to be accepted into the venue with a press and social media badge. I strongly encourage everyone to attend such events. You meet with professionals and experts in a relaxed, but still a quite serious setting, and are exposed to all aspects of the industry. I personally gained so much knowledge in such a short period of time. You are given a bag of makeup goodies at the entrance and can even try some new products not yet released on the markets. Unfortunately, photographs were forbidden so I can’t show you how the salon actually looked. So here it comes, the three highlights of the event:
The Innovation Tree.
A huge tree-like sculpture stood in the middle of the salon with products hanging from certain branches. Each item was in a touchable vacuum pouch and featured innovative solutions for usage, design, and environmental problems.
Sixteen conferences were conducted by experts and professionals. The conferences mostly concentrated on the digital innovations in the makeup sector and the new beauty trends for 2018 in the American, French, Japanese, and Chinese markets. I thought “The creation of makeup products for dark to very dark skins: why is this still a challenge?” conference was particularly interesting and eye-opening. The presenter gave historical, social, scientific, and business explanations and solutions to the worldwide issue.
The Product Presentations.
A few booths were dedicated to showcasing products that combined makeup and digitalization. In my opinion, the best product was a mobile app that enabled you to scan the color of any object and turn it into nail polish. You can basically match the exact color with your favorite jeans or bag; this is what infinite customization truly is!
What was your fashion or beauty highlight of the summer? Let me know in the comments below and be sure to tag @CFashionista if you post on social media!