AROUND TOWN: Jonathan Beers

This must be true for many out there in the fashion world, but I know too many college-aged men who just seem to throw on whatever was lying on their floor and hope it’s clean or doesn’t smell. I truly admire a man that has the confidence and self-respect to care about how they present themselves to the world. Jonathan Beers is one of these intriguing men. His man bun is enough to make people stop and stare, but what keeps people’s attention is his unique sense of style and ability to pull off just about anything!

Name: Jonathan Beers

Role: Men’s Fashion Director; VIM Magazine

CollegeFashionista: How did you first get interested in fashion?

Jonathan Beers: I first became aware of the fashion field’s lucrative amount of possibilities back in high school. At the time, I could only envision myself as an English teacher who would write on the side for some spare cash. After becoming what seems like a son to a family friend of ours, she took me under her wing and exposed me to the fact that fashion is not just some field filled with narcissistic people with more money than they know what to do with. It’s a place that has limitless creative talent and opportunities for self-expression. We slowly began to build my own wardrobe and question why certain things appealed to myself and others’ taste. Since then, I have created a fashion blog, joined VIM Magazine and have written my own articles out of enjoyment along with those at VIM.

CF: Do you plan to pursue a career in fashion?

JB: I do. I am currently sending out resumes and hoping for a career as a writer and stylist at businesses such as Thrillist, JackThreads, GQ, Esquire, Details, etc.. Who knows, maybe I will even have my own collaboration or line someday.

CF: Who are some of your favorite designers and brands?

JB: My favorite designers and brands are those willing to push the boundaries, create something that stirs thought when someone views their line and are able to present their work through mediums and unlikely campaigns outside of fashion shows. Some of my favorites are Yohji Yamamoto, Lardini, Brunello Cucinelli, rag & bone, Belstaff and Salvatore Ferragamo.

CF: How would you describe your style?

JB: I would describe it as unpredictable. One day I will be in jeans, a cut-off jersey and scarf and then the next I’ll be in chinos, a button-up and tie. I’ve given my professors and friends whiplash because of different outfits I have worn in two consecutive days. I enjoy the idea that you don’t have to pigeonhole yourself to a certain set of restrictions when it comes to fashion. If you know what you look good in and you feel confident in the morning for the day ahead, then you have found your sense of style.

Learn more: Didn’t get enough of Jonathan Beers? Check out his blog to see his styles and work. If you’re around the Michigan State University campus, make sure to pick up a copy of the spring VIM Magazine issue coming out at the end of April!