How To Replicate Alix Earle's Makeup Routine

Thanks to TikTok, millions of creators can jump from their screens to showcase their scroll-stopping content — especially within the beauty community. With thousands of MUAs and beauty enthusiasts sharing their routines, “Get Ready With Me” videos have garnered national attention. There is no room for gatekeeping the best of beauty picks anymore. So, who is the current queen of #GRWMs? Most beauty lovers would agree, Alix Earle.

Whether you averagely scroll on TikTok for a few minutes, or a few hours, you’re guaranteed to cross paths with current it-girl, Alix Earle. Since debuting her first “Get Ready With Me” in 2021, she’s racked up over over 1.4 million followers. Displaying her life on screen as an influencer and UMiami student, she has generated a fan base interested in her lifestyle and most notably, her signature makeup look. Minimal yet effective, her makeup routine results in a smooth complexion, white liner eyes, sun-kissed cheeks and a juicy glossed lip.

So if you’re looking to replicate her go-to look, College Fashionista has listed every product you need to match her routine. Make sure to add these beauty buys to your cart before they sell out!

Magic Cream

Image via Sephora

Charlotte Tilbury – Mini Magic Cream Moisturizer

For a natural glow and full moisture, Alix applies the Charlotte Tilbury Mini Magic Cream Moisturizer for skincare properties. Infused with Hyaluronic aid this cream is an essential to prepping the skin for flawless makeup.

$29

Bronzing Drops

Image Via Sephora

Drunk Elephant – D-Bronzi Anti-Pollution Bronzing Drops with Peptides

Before Alix applies any full base product, she takes adds a few drops of the Drunk Elephant Bronzi Anti-Pollution Bronzing Drops with Peptides to serve as a soft base tan. This is the perfect product to even out skin discoloration.

$36

Cream Foundation

Image via Sephora

TOM FORD – Traceless Foundation Stick

For a seamless full-coverage base, Alix applies the Tom Ford Traceless Foundation Stick that leaves natural finish with just a few glides onto the skin.

$89

Shaping Contour

Image Via Amazon

Maybelline – Fit Me Liquid Concealer 

Used as a bronzer, Alix highly recommends the Maybelline Fit Me Liquid concealer to contour the desired areas of her face. With an array of shades, this concealer provides an oil-free formula with full-coverage and delivers a naturing looking finish.

$7

Coverage Concealer

Image Via Amazon

Tarte Cosmetics Shape Tape Contour Concealer Light Medium Beige 27B – Full Size

With a super blendable formula, Alex adds the Tarte Cosmetics Shape Tape Contour Concealer Light Medium Beige 27B to brighten and smooth targets areas on the skin — specifically the nose.

$26

Liquid Blush

Image via Sephora

Rare Beauty by Selena Gomez – Soft Pinch Liquid Blush In Happy

For a dewy and sun-kissed glow, Alix applies the Rare Beauty Soft Pinch Liquid Blush in Happy for a naturally flushed look.

$29

Color corrector Powder

Image Via Sephora

Charlotte Tilbury – Magic Vanish Color Corrector

 For a buttery, lightweight, yet full-coverage look, Alix uses the Charlotte Tilbury Magic Vanish Color Corrector that conceals pigmentation and brightens the appearance of the under-eye area.

$32

Brow Brush + Filler

Image Via Nordstrom

Chantecaille – Waterproof Brow Definer, Light Taupe

The next step is to use the Chantecaille Waterproof Brow Definer, Light Taupe to fully shape and define the brows using the brush, and then blend them out with the spoolie.

$4

Brow Setter

Image Via Sephora

Benefit Cosmetics – Mini 24-HR Brow Setter Clear Brow Gel with Lamination Effect

With a gel formula, Alix applies the Benefit Cosmetics Mini 24-HR Brow Setter Clear Brow Gel with Lamination Effect to tame and shape the brows, while locking in product for up to 24 hours.

$14

White Eyeliner Pencil

Image Via Amazon

NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil In White

For an iconic, eye popping twist, Alix adds the NYX PROFESSIONAL MAKEUP Mechanical Eyeliner Pencil In White to visibly brighten the under eyes. This product has an intense pigment and creamy formula that last for hours upon application.

$7

Classic Lash Curler

Image Via Amazon

Tweezerman – Classic Eyelash Curler Model No. 1034-R, Stainless Steel

To lift and curl the lashes, Alix uses the Tweezerman Classic Eyelash Curler Model No. 1034 In Stainless Steel.

$10

Lifting Mascara

Image Via Sephora

Too Faced – Better Than Sex Waterproof Mascara

For intensely black and volumized lashes, the Too Faced Better Than Sex Waterproof Mascara is Alix’s go-to.

$28

Fresh Faux Freckles

Image Via Amazon

FREEORR Freckle Pen

To create instant freckles, Alix applies dots of the FREEORR Freckle Pen on the outside areas of her nose and cheeks.

$13

Defining Lip liner

Image Via Charlotte Tilbury

Charlotte Tilbury – Lip Cheat Lip Liner

Delivering a rich and velvety texture, the Charlotte Tilbury Lip Cheat Lip Liner leaves Alix with a perfect long lasting defined pout.

$24

Juicy Balm

alix earle
Image Via Sephora

Tarte Cosmetics – Maracuja Juicy Lip Balm

The Tarte Cosmetics Maracuja Juicy Lip Balm is an essential for Alix! It adds a glossy, hydrated sheen and subtle color.

$21

Featured Image via @Alix_Earle. Design By Her Campus Media.

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