12 Eyeshadow Palettes for the Perfect Valentine's Day Look

Now that Christmas and New Year’s decor, outfits, and treats are in the sale aisle, you’re probably noticing more and more heart-themed and shaped products in your favorite stores. This means one thing — Valentine’s Day is almost here. Pinks, reds, and purples are all the rage, of course, and the makeup scene has exceptional options for bringing your romantic holiday looks to light. If you’re looking for a little V-Day makeup inspo, read on. College Fashionista has you covered with 12 eyeshadow palettes at varying price points to help you achieve that flawless, warm-toned Valentine’s Day look.

Of course, you can round out your look with some rosy pink blushes and highlighters, as well as sleek lip glosses. Don’t forget to grab your favorite floral or candy-scented perfume, and you’re set for a night out on the town with your “galentines” or your S.O.

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Photo via Charlotte Tilbury

Charlotte Tilbury Instant Eye Palette Pillow Talk

A favorite brand of many, Charlotte Tilbury makes beautiful makeup with great texture and wearability. This pallete’s range of nudes and pinks makes for a perfect soft neutral eyeshadow look, but you don’t lose any glamor through the shimmery shades dispersed throughout the palette. 


Photo via Morphe

Morphe 9V Vintage Rose Artistry Palette

This small palette has a range of dusty to peachy rose shades, perfect for a complete eye look. Whether you want to focus on shimmer or lean more towards a smokey eye, you can make that happen with this palette.


Photo via Juvia’s Place

Juvia's Place The Sweet Pinks Eyeshadow Palette

Juvia’s Place is well known for their pigmented eyeshadow with strong shimmers and metallics. For someone who loves a bold pink or coral makeup look, this palette is the one for you!


Photo via Pat McGrath Labs

Pat McGrath Mothership VIII: Divine Rose II Palette

This 10-pan eyeshadow palette gives you everything from light to dark in a range of sunset colors, with pink being the most dominant. This palette also features a chrome shade that shifts between pink, green, and purple — allowing for a fun, spunky Valentine’s Day date look. 


Photo via Maybelline

Maybelline The Blushed Nudes Eyeshadow Palette

This palette has been in the market for a long time, and for good reason! These dusty pinks and mauves work all year long, but the pink shimmer can take you from an everyday rosy look to the perfect Valentine’s Day pink!


Photo via Fenty Beauty

Fenty Beauty Rose Snap Shadows Mix & Match Eyeshadow Palette 

This palette from Fenty Beauty is full of pigment and color. Perfect for a matte look or a pop of metallic shimmer, this palette will get you through the season. 


Photo via Colourpop

Colourpop Rock Candy Palette

This palette from Colourpop offers everything between gray and taupe; with the middle ground being a variety of dusty rose pinks. The mix of glitter, shimmer, and matte powders makes any Valentine’s Day eyeshadow look possible. 


Photo via Kaja Beauty

Kaja Beauty Rosewater Beauty Bento

This stack of three pigmented shades is perfect for anything from a light pop of pink to an entirely bold shimmery look. This product won an Allure Best of Beauty Award in 2019, and for good reason!


valentine's day eyeshadow palettes
Photo via Dior Beauty

Dior Backstage Eye Palette Rosewood Neutrals

If you’re looking for something with lots of dusty shades and a pop of pink, this is going to be your go-to. This set of nine pans is full of shimmer and will make the perfect eye look whether you use one color or all of them!


valentine's day eyeshadow palettes
Photo via Violet Voss

Violet Voss Sakura Blossom Palette 

Another brand well known for their pigmented shadows, Violet Voss makes beautiful bold colors with high shine or strong matte presence. You aren’t missing out on the rest of a complete look though, as the neutrals will help you blend everything for a bold cut crease or a more neutral smokey eye.


valentine's day eyeshadow palettes, eyeshadow
Photo via KimChi Chic Beauty

KimChi Chic Beauty You Make Me Happy Palette

Kim Chi of RuPaul’s Drag Race fame has made some of the most brilliant and colorful palettes on the market. Featuring everything from a deep purple to a shimmery green, this palette will let you craft traditional pink-hued lids, or help you build a certifiably iconic out-of-the-box V-Day eyeshadow look.


ABH Modern Renaissance Eyeshadow Palette

This palette has been a go-to at every season for years now—but Valentine’s Day is the perfect time to bring it back out of hiding. The romantic pinks, reds, and taupes can be used for a multitude of looks, even the velvet exterior and name are catered towards the upcoming holiday.


Your Valentine’s Day eyeshadow palette doesn’t have to be all reds and pinks, but it sure can be with these options! Whether you’re a fan of shimmers, mattes, or glitters you’ll find something to love here.

Featured image via Anastasia Beverly Hills, Dior Beauty, Morphe. Design by Her Campus Media/Nechama Lock of Unsplash.

This article was originally posted on January 30, 2023.