STYLE GURU BIO: Geordon Wollner

Hey there, my name is Geordon (pronounced like “Jordan”). After taking some time to reflect on what I truly want out of life, I’ve returned to school at the University of Wisconsin to study consumer behavior and retailing, though my end goal is to attend a school in NYC to pursue degrees in both visual merchandising and fashion marketing. For the longest time, I had no direction. I didn’t have a major, I didn’t know what I wanted, and it seemed one step forward would lead to seven steps back. Now, I’m happy to report, I have finally found a passion, and I have no intention on letting that inner fire burn out.

I’ve always found myself hypnotized by the world of fashion, but this past year is when I really found a concrete style to develop. What did I learn? I’m a minimalist at heart. Dainty gold jewelry, a vast array of stripes, lots of denim, a lot more black, and a few pairs of loafers make up my core wardrobe. While I do love keeping up with current trends and adding in a few unique pieces into my closet, there’s just something about the simplicity of tossing on a T-shirt and jeans. Sticking to what I know, I decided to opt for a simple day look for my debut as a Fashionista. Living in Wisconsin has taught me (i.e. has forced me) to factor in practical pieces into most, if not all, of my outfits.

For this look, I bundled up with a simple black scarf, chose a Calvin Klein coat, one of my better thrift store finds, and a pair of frayed denim that I DIY’d myself. I would say a majority of my closet has come from some sort of second-hand shop. Looking and feeling good doesn’t always have to come with a high price tag, and I pride myself in being the ultimate bargain shopper. To finish up my look, I chose a pair of block heel ankle booties (thank goodness for that trend), and I never leave the house without my Kate Spade New York watch and a dainty Madewell ring or two.

Developing a personal style is no easy task. For me, I’ve had to take things one step at a time, much like in other aspects of my life. It’s my hope that in forcing myself to be in front of the camera for once, I can not only inspire those around me, but save a little bit of that inspiration for myself. Starting something new is never easy, but as they say, great things never came from comfort zones.

Author