How To Get TikTok's “I'm Cold” Viral Makeup Trend

As beauty enthusiasts gear up for temperature drops, coveted fall products are pushed to the back of the drawers to make room for winter essentials. Replacing warm tinted blushes with natural matte hues, and dark red lips with replenishing lip oils to prepare for frosty days ahead. But, just as our cabinets face a winter rotation, so does the beauty community. With hundreds of makeup looks, reviews and products surfacing the platform daily, one seasonal trend sparked every beauty lover’s interest: The “I’m Cold” viral makeup trend.

TikTok Via @taontm

Reaching viral status in just a few weeks, the “I’m Cold” trend holds over 87 million tags on TikTok to its name, with a plethora of beauty devotee’s presenting their take on the trend. The staple look includes highly-pigmented, rosy cheeks, shimmer-dusted eyelids, stained red lips and a matte complexion to achieve this glacial aesthetic that has taken over everyone’s feed. Unlike it’s “That Girl” predecessor, this trend focuses heavily on the flush and less on the glow to mimic the appearance of a naturally flushed face when encountering the chilly celsius of the outdoors.

TikTok Via @themiamoore

So, if you’re looking to join the “I’m Cold” club, College Fashionista has detailed the ten beauty buys you need to achieve this frosty-fueld look!

Matte Foundation

Image Via Sephora

Armani Beauty – Giorgio Armani Luminous Silk Perfect Glow Flawless Oil-Free Foundation

Perfect the matte complexion with Giorgio Armani’s Luminous Silk Perfect Glow Flawless Oil-Free Foundation to achieve medium coverage and a luminous, glowy-skin finish for a natural base.


Brightening Concealer

Image Via Sephora

Laura Mercier – Secret Camouflage Correct and Brighten Concealer Duo Stick

With two-in-one ability to seal and brighten, Laura Mercier’s Secret Camouflage Correct and Brighten Concealer Duo Stick delivers full-coverage with a weightless formula.


Brow Fix Gel

Image Via Sephora

Charlotte Tilbury – Brow Fix Clear Eyebrow Gel

Charlotte Tilbury’s Brow Fix Clear Gel is fit for all hair colors that sets, defines, and holds brows in place for up to 24 hours.



Flush Blush

Image Via R.E.M. Beauty

R.E.M. Beauty – Eclipse Blush + Lip Stick

Infused with ultra- hydrating ingredients, R.E.M. Beauty’s Eclipse Blush + Lip Stick offers a healthy flush of natural-looking luminous color on your cheeks and lips.


Neutral Matte Shadow

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Kaja – Eye Bento Bouncy Eyeshadow Trio

With a stacked, creamy, powder eyeshadow, Kaja’s Eye Bento Eyeshadow Trio is the perfect curated combination of mater and shimmer shades.


Frosty Shadow

Image Via e.l.f. Cosmetics

E.l.f. Cosmetics – Liquid Glitter Eyeshadow

holding a gel-based formula, e.l.f. Cosmetics Liquid Glitter Eyeshadow is long-lasting, quick-drying and 100% eye-catching with a one-swipe glitter coverage!


Amplifying Mascara

Image Via ITEM Beauty

ITEM Beauty – Lash Snack Clean Lengthening Mascara

Flake-free and smudge proof, ITEM Beauty’s Lash Snack Clean Lengthening Mascara is packed with nourishing lash boosters and hydrating conditioners so your lashes can live large.


Nude Lip Liner

Image Via Amazon


Possessing long-lasting wearability, the NYX PROFESSIONAL MAKEUP Slim Lip Pencil “Pale Pink” offers the perfect neutral pout.


Lip Stain

Image Via Sephora

Benefit Cosmetics – Playtint Lip & Cheek Stain

Delivering a natural flushing hue, Benefit cosmetics Playtint Lip + Cheek Stain is a “I’m Cold” beauty essential.


Lip Oil

I'm cold
Image Via Catrice

Catrice – Powerfull 5 Glossy Lip Oil

Coming in four juicy shades, the Catrice Powerfull 5 Glossy Lip Oil is the perfect lip to achieve the cold pink pout. This lip oil contains four nourishing oils including avocado oil, coconut oil, jojoba oil, and oil from almonds as well as hyaluronic acid to keep your lips protected from the colder weather.


Featured Image Via Original Photo by Khayla Biscoe, Benefit Cosmetics, R.E.M. Beauty. Design by Her Campus Media.