7 Underrated Drugstore Beauty Brands to Add to Your Makeup Routine

September 23rd, 2021 at 12:00pm
7 Underrated Drugstore Beauty Brands to Add to Your Makeup Routine

When we think about the best beauty brands, drugstore makeup and skincare earn an honorable mention. Being able to run to your local drugstore and grab a new mascara, lipstick, eyeshadow palette, foundation — or anything of that matter — is really a luxury within itself. Price can often determine how we view the effectiveness of a product, tricking us into thinking that because it is more expensive,  it works better, but that is not always the case. While “affordable” pricing means something different to us all, who doesn’t love the idea of spending less on products that work? That’s why I’m here to show you seven underrated drugstore beauty brands that will make you want to run to your local store and grab them all!

Photo via @lagirlcosmetics

L.A. Girl

L.A. Girl cosmetics has been around for a while, and you might know of them from their famous $3 Pro Concealer that your favorite Youtubers have been using for years. When it comes to affordability and range, this brand has it all: foundation, lip liner, shadows, gloss, lipsticks, and more!

Photo via @nyxcosmetics


NYX cosmetics is a go-to brand when searching for makeup. Known for their endless variety of best-selling lip formulas. NYX also specializes in pigments, liquids, powders, creams, glitters, and more. 

Photo via @elfcosmetics


E.L.F. (eyes, lips, face) is a super affordable beauty brand that has makeup and skincare at prices that can’t be beat. Their makeup brushes and sponges work wonders too! I love E.L.F. because it is beginner friendly, and more than half of their products are under $10.

Photo via @colourpopcosmetics


Colourpop is a colorful brand with so many cute collections that are to die for. Recently they’ve collabed with the Powerpuff Girls, Lizzie McGuire, Hello Kitty, and Barbie to name a few. Their products are so creamy, bright, and you don’t have to spend a fortune to love them. 

Photo via @wetnwildbeauty

Wet N Wild

Wet N Wild has been around for forever, but this is a brand that has evolved right before our eyes expanding their products and reach. For those that love a dewy look, Wet N Wild is best known for the luminous powder and liquid highlighters, the glow you get is like no other. 

Photo via @milanicosmetics


Milani is another affordable brand with gorgeous products and packaging. Their Conceal+Perfect 2-in-1 Foundation+Concealer is a fan favorite, as it is waterproof and mask proof!

Photo via @bhcosmetics

BH Cosmetics

BH Cosmetics has a wide variety of products to choose from, and always gives you more for your buck. The Take Me Back to Brazil palette is a fan favorite, as it is recommended by Youtubers and makeup artists. Their brushes are also some of the most soft and affordable brushes with the best quality to come across. 

Have you tried any of these drugstore brands? Let us know your favorites in the comments!