How to Market a Brand on Social Media

August 28th, 2017 at 2:00am
How to Market a Brand on Social Media

Do you have a brand that you are promoting on social media, or that you are struggling to promote? Or perhaps your brand is gaining attention, but you’d like to step it up on social media. Your “brand” may actually be yourself. Fear not, because in no time at all you too will be a social media whiz with these six simple tips and tricks. You may want to grab a cute notebook and pen to jot down some notes!

1—Content. Always have great content, especially when starting out. This includes awesome photos with great lighting, and meaningful posts and captions. You can use a camera, or you can use your beloved smartphone instead.

2—Interact with followers. After creating a post, be sure to interact with your followers. Follow accounts that are similar to yours as well as brands you admire. Like and comment on posts of those you follow and reply to comments on your own posts.

3—Use hashtags (properly). Always use hashtags so that others can find your posts, but be sure to use them properly. This means using hashtags that are commonly searched, rather than making up your own. Be intentional; make sure they relate to your post and make them readable. Some acceptable hashtags are #fashion, #style, #vegan, and #foodie. You can also use related hashtags that are not used as much so that your post has a greater chance of being seen. Examples of these are #fashionblogger, #fashionista, #instayum, and #whatveganseat. Remember to stick to three to ten hashtags per post.

4—Respond to both positive and negative comments. Make sure you address negative comments on your social media accounts. If a follower has a concern about your brand or product, make it right and apologize, if necessary. Ignoring negative comments will make it worse unless of course, it is a rude comment that can be left alone. You don’t want to be rude, sarcastic, or argue with your followers.

5—Be “real”. Rather than putting up a fake façade on your social media accounts, let your followers in and show them who you really are. This can be done by showing a behind the scenes look into your photos. Using Snapchat or Instagram stories will enable your followers to feel more connected to you.

6—Use Google and Instagram Analytics. If you have a blog or website, using Google Analytics will provide you with detailed statistics about visitors to your site and help you understand what works for it. There are third-party Instagram analytics tools, such as Iconosquare, which tracks follower growth and losses, the best times to post for maximum engagement, and your best performing content.

Hopefully, these tips will help you engage with and grow your audience in order to successfully market your brand on social media!

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Do you have any tips for marketing a brand? Let us know in the comments below or by tagging @Cfashionista on social media.