How To Style Pantone's Color Of 2023: Viva Magenta 

2023 is in full swing and January is already coming to a close, but ICYMI: Pantone’s official color of 2023 is Viva Magenta. This bright hue isn’t necessarily Barbiecore pink, but rather, more reminiscent of a raspberry shade. With the new year officially here, this is the perfect time to experiment with new styles — and new colors! In the spirit of 2023, here are 9 ways to incorporate viva magenta into your wardrobe and beauty regimen.

Image via Ink+Alloy

Bailey Mixed Post Earrings Magenta

These beautiful viva magenta colored cluster stud earrings can elevate any look. This is a great way to subtly incorporate the color of the year into your everyday style. $40.

Color Sequin C-Hoop Earrings

These I.N.C sequined hoop earrings will surely make a statement! Sequins can, of course, steal the spotlight, but they can also  be dressed down with jeans and a simple tee. $25.

Image via Revolve

Terra Mini Skirt

The Terra Mini Skirt from REVOLVE fits Pantone’s viva magenta hue perfectly. Its subtle snakeskin texture is sure to steal the show at any event. Plus, it has pockets. Who can say no to a skirt with pockets? $158.

Image via NY&C

Textured Long-Sleeve Knit Sweater

The Textured Long Sleeve Knitted Sweater from NY and Company looks as comfortable as it does fashionable. This is the perfect piece to style all winter long as it can work with just about any bottom. It’s sweater season! $29.

Image via Gap

Off The Shoulder Ribbed Body Suit

Gap’s Off The Shoulder Ribbed Body Suit is available in Regular, Tall and Petite sizes. This piece adds a nice splash of color to a classic, favorite silhouette. $45.

Image via Après

Aprés Nail Polish

Gel brand, Aprés, carries this bold and beautiful shade called What The Fig. If at-home mani’s are part of your New Year’s resolution, this viva magenta shade is calling your name. $15.

Image via Kate Spade

All Day Assorted Candies Pop Large Tote

If you’re treating yourself to a new purse this season, you might as well make it the color of the year! The Kate Spade All Day Assorted Candies Pop Large Tote is a gorgeous, large tote which comes with a detachable wristlet, and can fit a 13in. laptop perfectly. Whether for class, work, your internship, or your next trip, you won’t regret picking this piece up. $258.

Image via Unhidden Beauty

Unhidden Beauty Pink Marble 12 Eye Palette

The Unhidden Beauty eyeshadow palette, Pink Marble has every pink hue you could need this year. And, Mulberry Muse is a perfect match for Pantone’s Viva Magenta! The palette comes equipped with 11 other shadows, making it easy to create unique eyeshadow looks daily. $42.

Image via JOAH Beauty

JOAH Beauty Power Move Lipstick

JOAH Beauty’s Power Move lipstick shade is, as its name suggests, a power move. This Magenta lipstick will transform any beauty look and its price is unbeatable! $6.

Featured Image via Gap, NY&C. Design by Her Campus Media/Nechama Lock of Unsplash.