Here's How To Actually Pronounce Your Favorite Beauty Brands

Batiste, Kiehl’s, NYX; All beauty brands we love, yet most of us don’t know on earth to pronounce them! While there are those good old, easy-to-say American brands like Revlon or CoverGirl, there are also intimidating foreign names that we mumble at Sephora because we’re not actually sure if we are saying it correctly (if we even make the effort to try to say it at all).

With one quick read of this handy guide, there will be no need to feel shy at the makeup counter again!

Let’s be honest, we all thought this was a cute name for a nail polish brand. Wrong. It’s an acronym that stands for Colour, Innovation, Aspiration, Trend, and Extraordinary.

E.l.f., as most of us know, is an acronym for eyes, lips, face, which they were so kind include in all of their packaging so we don’t have to Google “What does elf stand for?” No, it’s not a little guy with pointed ears that you can find in Santa’s workshop, even though it is pronounced that way.

The origin of Lancôme’s name comes from ruins of a French castle, Château de Lancosme that founder Armand Petitjean visited on vacation. The yellow flowers also served as inspiration for iconic flower emblem that’s become a part of the brand and its products.

Yes. Like your friend Nick (with an ‘s’), not N-Y-X. The name references the Greek goddess of night that symbolized beauty and power.

The Japanese word, Shiseido can be translated to mean “praise the virtues of the earth which nurtures new life and brings forth significant values.”

Stila comes from the Italian word “stilare” meaning “to pen” or “to write.” Celebrity makeup artist and founder, Jeanine Lobell called the company Stila because she believes that “every woman’s makeup should be as individual as her signature.”

How many of these brands have you been mispronouncing? Any other makeup lines you’re too afraid to say out loud in fear of total embarrassment? Let us know in the comments below!