10 Latinx-Owned Beauty Brands You Need To Stock Up On

Hispanic Heritage Month is a yearly observation that focuses on celebrating and uplifting Latinx voices throughout the community. From September 15th to October 15th, this annual event is dedicated to honoring the unique culture and traditions that have been pushing contributions in the arts of music, dance, food, and fashion for centuries. Among these contributions is the powerful force of the beauty world – a space where multiple Latinx creators have been cultivating diverse products that have seriously changed the game. 

As we continue to honor Hispanic Heritage Month, from skincare to makeup and all things beauty, CF has highlighted 10 Latinx beauty brands that you need to add to your regimen immediately! 

01. Common Heir

Redefining classic beauty, Common Heir is a skincare brand that was founded in 2020 by Angela Ubias and Cary Lin. Their journey began after seeing a lack of eco-friendly beauty in the industry, leaving this dynamic duo to generate clean beauty products that have the ability to reproduce traditions learned from the footprint women left in their lives. What makes Common Heir unique, is that their products are plastic free, cruelty free, silicone free and biodegradable — creating quality ingredients that are healthy for your skin and the environment. 

Photo courtesy of Six One Agency/Common Heir

Retinol Serum 

Clinically proven, the Retinol Serum is the perfect post-facial glow! With a silk-stocking formula, the benefits are boosted by smoothing botanicals that visibly detox and renew the skin–In addition to Qualane and Algae Oil made for melanin-rich and sensitive skin to nourish. 

Photo courtesy of Six One Agency/Common Heir

Vitamin C Serum 

Made to implement silk-like smooth hydration, improved texture and brighter skin, the Vitamin C Serum comes in vegan capsules designed to maximize potency. 

02. Hyper! Skin 

Good bye dark spots…hello glowy skin! If you’re on the mission to lift those dark spots that have been sitting a little bit too comfortably, Hyper! Skin is ready to take on the task. Hyper! Skin is dedicated to spotlighting unique formulas that treat the needs for Black and Brown skin. Deeply rooted in multicultural realness, founder Desiree Verdejo has cultivated a brand with rich and healthy formulas that are designed to bring in real results.

Photo courtesy of Six One Agency/Hyper! Skin

Gentle Brightening Cleansing Gel

In just one quick rinse, the Gentle brightening Cleansing Gel transports instant glow and smooth skin. Enriched with Mandelic acid and powerful Botanicals including Licorice Root, Bearberry, and willow Bark to help fade dark spots, calm inflammation, and protect against future acne breakouts to achieve a radiant complexion. 

Photo courtesy of Six One Agency/Hyper! Skin

Brightening Dark Spot Vitamin C Serum

Being one of Hyper! Skins’ bestsellers, the Brightening Dark Spot Vitamin C Serum is a wonder that fights against acne scars and sun damage. Infused with ingredients like Vitamin C (15%) combined with Bearberry, Licorice, and Kojic Acid (1%) to battle hyperpigmentation.

Image Via Hyper!Skin

Fade and Glow AHA Mask

For an essential radiance boost, the Fade and Glow AHA Mask is packed with AHA-Duo, Glycolic Acid  (5%) and Mandelic Acid (5%), that aids in cleaning congested pores and brightens dull skin with Niacinamide and Bearberry to fade dark spots. Along with Salicylic Acid (less than 1%) and Sea Buckthorn prevent looming breakouts. 

03. Antedotum

Beauty creators and industry professionals are infamous for spreading this one beauty secret–wear your SPF. Living by this code of conduct, Founder of Antedotum, Karina Perez Marconi, is all about producing skin hydrating and damage repairing products. Growing up in Puerto Rico, Karina faced the jarring effects of over-sun exposure after struggling to reprise dark spots and other intense skin conditions; along with struggling to regain melasma from postpartum. These challenges led Karina to create Antedotum, in Latin meaning powerful remedy or antidote, exactly what the brand represents throughout their holistic products.

Image Via Antedotum 

Essential Daily Sunscreen

The only grab-and-go sunscreen you’ll need! Designed to prevent sun damage, fine lines and wrinkles; this product is here to help rejuvenate the surface of your skin with antioxidants and calming formulas. Along with a sheen finish that doesn’t clog pores or irritate dry skin – leaving a well balanced glow. 
$58.00 | $13.00

Image Via Antedotum 

Vital Face Oil 

Being one of the brand’s best-sellers, the Vital Face Oil strengthens the outer layer [the stratum corneum] by sealing it to prevent water loss. Ultimately, reducing redness, inflammation and dehydration with its ultra soothing ingredients. 
$75.00 | $30.00

04. Valdé

Celebrating the beauty of authenticity and individualism, founder of Valdé, Margarita Arriagada, has created a brand that honors the rituals of lipstick that have been passed down by the many generations of women. With a vegan and refillable lipstick collection, Margarita has reimagined what it means to have self-possession and freedom to discover with a high-quality and long-lasting line of lipsticks and balms. Designed to fit your needs, Valdé is a tribute to all women with a powerful message to live boldly through the vessel of beauty.

Image Via Valdé

Ritual Creamy
Satin Lipstick

With a rich and creme based formula, each Ritual Creamy Satin Lipstick glides seamlessly onto the lips to reveal a juice-punching color. Igniting confidence, it’s a smooth and weightless texture that has a highly-pigmented finish that gives prominent coverage. For skincare effects, lipsticks include formulas like Hyaluronic Acid and Antioxidant-Rich Botanical Extracts to replenish your lips’ natural moisture barrier.
Starting at $40.00

Image Via Valdé

Bespoke Luxury Lip Balm 

Leaving a naturally flushed lip, the Bespoke Luxury Lip Balm has a silk-like formula that melts into the lips delivering instant hydration and smoothness. Filled with Shea Butter, Jojoba and Castor Seed Oil, pushing the lips to feel protected throughout the day.
Starting at $40.00

05. Ceremonia 

For many in the Latinx community, beauty is a bonding regime. Rooted in Hispanic heritage, founder of Ceremonia, Babba Rivera, found there to be a lack of hispanic representation in the mainstream media. Hair being an essential part of Babba’s culture, the brand is deeply centered around representing Hispanic heritage through a wide range of hair-care products that are catered to unlocking ‘good hair days’. Celebrating authenticity, Ceremonia manifests healthy and nourished hair with its connections to culture and daily rituals. 

Image Via Ceremonia

Aceite de Moska

Aiding in securing hair wellness, the Aceite de Moska is a pre-shampoo oil that soothes down cuticles to controls dryness and frizz. Promoting healthy hair growth, this oil is a special remedy filled with hydrating ingredients to leave an irresistible shine. 

Image Via Ceremonia 

Guava Leave-In Conditioner 

For an extra boost of deep hydration, the Guava Leave-In Conditioner is a repair cream that provides Antioxidants to protect hair from UV Rays and is free from radicals – including Latin American ingredients such as Safflower Extract and Tamarind provide hydration for maximum absorption and shine. 

06. Reina Rebelde's 

With a major obsession for makeup and the telenovela “Rosa Salvaje”, Founder Reina Rebelde, designed a brand honoring Latina Roots. Manufacturing products for built-in versatility and authenticity, Reina has created a well-renowned business that expresses boldness and trailblazing products that allow self-expression through the power of beauty. Portaing extreme pride through cultural identity, the brand has a wide range of eyeshadows, lipsticks, brushes, nails and more made to leave a deep impact.

Image Via Reina Rebelde’s

Brava Bold Lip

Reina’s award winning lipstick, Brava, delivers the perfect pigmented red. With a standout finish, it’s a full-coverage lipstick that leaves a satin finish in addition to a polished look. 


With four wet and dry eyeshadows, Azteca, has a pigmented formula with highly saturated shading. From a show stopping smokey-eye to a vibrant eye look, each shade is made apply smoothly leaving long-lasting wearability. 

07. Nopalera

Commiting to make high quality products, Founder of Nopalera, Sandra Velasquez, is dedicated to celebrating and elevating Latinx culture through bath and body products. Taking inspiration from the Nopales Cactus, a historic symbol in hispanic culture, to make products that hydrate skin and hair. 

Image Via Nopalera 

Desnuda Cactus Soap

Designed for all skin types, the Desnuda Cactus Soap is 100% organic made with plant butters and oils in order to cleanse and nourish skin.

Image Via Nopalera

Cactus Flower Exfoliant – Hibiscus

A luxurious three-in-one cleanser, exfoliator and moisturizer that is made to give your skin an ultra glow appearance and feel. With ingredients like Cactus and Hibiscus to draw and lock in moisture, this product contains rich Vitamin C and Antioxidants that support healthy skin.

08. Bomba Curls

All curls should be celebrated! A motto Bomba Curls founder, Lulu Cordero, swears by. Lulu started Bomba, after suffering from severe traction Alopecia and turned unique hair recipes into a multitude of elixirs used in Lulu’s native Dominican Republic culture to boost hair support. Using well-formulated, clean and organic ingredients to receive hair retention, the brand has made a strong foundation on hair wellness and originality. 

Image Via Bomba Curls

Forbidden Hair Mask

Bomba’s award winning Forbidden Hair Mask is an on the market essential! Infused with Raw Cinnamon, Pistachio and Cupuacu Butter, this mask is designed to deep condition to restore hair elasticity. Bottling years of beauty secrets in one product, it’s been made to penetrate hair directly at the root to support strong and bouncy curls.

Image Via Bomba Curls

Bomba Beauty Bites

Coming in a juicy passion fruit flavor, Bomba Beauty Bites is a multivitamin that is formulated to target hair, skin and nails. Containing the perfect blend of Biotin, Folic Acid and essential vitamins to boost hair growth, radiant skin, strong nails and encourages a strong immune system. 

09. Lights Lacquer

While being vegan and cruelty free, Lights Lacquer was founded by Youtuber and Influencer, Kathleenlights, that portrays the pillars of artistry and heritage, through versatile colors. With Kathleen’s vast knowledge in color theory, makeup and nostalgic references, the brand has been sitting on internet fame for its safe and beautiful color application. 

Image Via Lights Lacquer

Ynbb 2 Bundle 

The perfect fall nail collection comes in natural hues! The Ynbb 2 Bundle includes six perfectly polished colors that delivers the right application and is fitting for all nail shapes and sizes. 

Image Via Lights Lacquer 

Los Barrios Nail Tattoos 

A classic collection of American style tattoos designed to elevate nails with a range of current trendy tattoos. 

10. Araceli Beauty 

After seeing a lack of Latina representation in the beauty industry, founder of Araceli Beauty, Araceli “cely” Ledesma, launched the brand in 2018, building itself on an eco-friendly, high-quality and budget-friendly environment. By producing products in both Los Angeles and Mexico, Araceli has been able to infuse identity and culture into the powerhouse brand. 

Image Via Araceli Beauty 

BeBe Brown Pencil 

Delivering perfectly defined brows, the BeBe Brown Pencil is one of Arceli’s bestsellers! With an ultra-fine thin applicator for shaping and filling, this enriched formula is smudge and waterproof – carrying long-lasting brows all day. 

Image Via Araceli Beauty 

Jalisco Eyes 

Infused with Agave, the Jalisco Eyes palette has a highly-pigmented formula with a creamy eyeshadow blend that applies effortlessly for unique looks.

Featured image via Hyper! Skin, Antedotum, Ceremonia. Design by Her Campus Media.