The Five Reasons You Need To Get To Know This One Brand

The team at CollegeFashionista has pretty eclectic and diverging taste when it comes to fashion. Some of us prescribe to the “all black everyday notion,” some of have never met a color we didn’t like. Every once in a while, however, a brand comes on our radar that literally everyone at the office goes gaga over. Our latest obsession: Keep it Personal.

We’re not talking your run of the mill mall store that engraves a catalog of keepsakes. Think the chicest clothing and accessory that you can personalize in fashion-forward ways. Here are just five reasons you need to get familiar with Keep it Personal.

1. Monogramming is major in fashion. A rad sweatshirt is made that much more rad when you personalize it with your initial.

2. Squad goals. You and your besties can show your campus and the Internet how much you love one another by suiting up and going matchy-matchy. Hello Instagram sensation.

3. It’s an Australian-based label. Other amazing things to come from “Land Down Under”—koalas, Macadamia nuts and the Hemsworth brothers

4. Motto. Whether it’s “YOLO,” “But first coffee…” or something totally original, there is no better way to let the world know what you are about than with words. Preferably sewn in custom text on a super soft T-shirt.

5. You do you. Why buy the same T-shirt/bag/pajamas that everyone has? Make your own brand by personalizing pieces as unique as you are.

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