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STYLE GURU BIO: Holly Reimer

Hey there Fashionista/os! My name is Holly Reimer. I’m currently entering my last semester of sophomore year as a Journalism and Mass Communications major at the University of Iowa. When I made the big move to college last year, I had only been on campus two other times. To say I was frequently lost would be an understatement. Several wrong busses and missed classes later, I finally got it together and quickly fell in love with the creative and artsy feel of Iowa City and all it has to offer, from coffee shops to the prime people-watching downtown. While it’s hard to pick a favorite place on campus, I’ve come to know the following places pretty well: Hot House Yoga, Heirloom, the Rec and, the one I frequent most often, the fifth floor of the field house at dance team practice.

Being a part of the dance team has not only given me countless opportunities and a unique skill set, but it has also had a large impact on the development of my style. College is a constant struggle between wanting to look nice and not having the time or energy to put in effort. With a schedule like mine, I was forced to quickly master the art of getting ready in less than 20 minutes. My closet is filled with transitional pieces that can be used to achieve a quick on-the-go look (my favorite of these being oversized sweaters and cardigans) that can take me from three hours of sweaty practice to an event or night out with friends. My current go-tos are my black Converse, pearl earrings, boyfriend jeans, matte red lipstick and the less socially accepted (but so close to my heart) scrunchie. When I do get the opportunity to dress up, I’m a huge fan of wedges and anything backless.

Overall, my biggest inspiration comes from trends and fads of the past. I absolutely love mixing a nice blast from the past with more modern pieces for a timeless combination of old and new.

I think my friends and family would back me up when I say I’ve always had a love for being in front of the camera. Some of my earliest memories involve putting on highly thought out karaoke and fashion shows complete with full costume changes and strutting down the runway, or rather, the hallway. I’m proud to say that I’ve tamed down my only child tendencies and have yet to make my roommates sit through one of my episodes. When I was given the opportunity to take on writing for CollegeFashionista, I jumped at the chance to be on the other side of the camera for a change. Having been interested in writing for as long as I can remember, being a Style Guru gives me the opportunity to combine my love for both writing and fashion into one and I can’t wait to get started!