How to Stay Organized While Building Your Personal Brand

August 14th, 2017 at 2:00am

Are you a quintessential “Type A” personality? So am I. If you’re like me, you know that planning, organization, and time management are of the utmost importance. As young women and men pursuing various careers, the one term the entire millennial generation has come to know is “personal branding.” Staying organized in creating and maintaining your personal brand can be pretty time consuming, so I’m here to show you how to make it easier.

If you ask your grandparents or parents what the term “personal branding” is, they may vaguely understand, but this was something that never had to be done when planning their future career. With the rise of technology and social media, personal branding has become a given for the millennial generation. Our social media profiles, blogs, etc. are all consistent, ever-present representations of who we are as an individual, and how we can benefit other companies.

I happen to have a love-hate relationship with personal branding. While I appreciate the creative side of personal branding, creating a consistent aesthetic that can easily be identified by like-minded brands and companies, the idea that social platforms are taken as a representation of my personality and skills as a whole is a tad overwhelming. Regardless, pursuing a career in the fields of marketing, public relations, social media, etc., all essentially require some form of personal branding. Below are my best tips to help organize and maintain the creation and continuation of your personal brand.

Plan, Plan, Plan!

Every month, I sit down with my agenda and plan out my month. Take 1-2 days each month to outline all of your responsibilities. Use this time to schedule social responsibilities, school, work, and any other outside responsibilities you have. Having an overall picture of what else you have throughout the month makes it easier to plan time for when you can post.

Create an Editorial Calendar

I will always, always, always use an editorial calendar! This is by far the best tip I could give on staying on top of your social media game. By spending 1-2 hours a few times a month, I plan out all social media posts, and all I have to do when I’m ready to post is copy and paste.

Take Time for Yourself

Constantly worrying about your social media presence, posting schedule, etc. can be overwhelming. That’s why it’s so important to take time for yourself. Find something that is always relaxing for you, and allows you to completely take your mind off all of your other responsibilities. My favorite thing to do is workout—it makes me feel better physically and mentally. Not to mention, I get to find tons of new workout outfits (hello entire new section of clothing to shop for).

How do you stay organized? Show us on social media! Don’t forget to tag @cfashionista!