New, crisp and clean Nosilla Vintage livens up the traditional brick-and-mortar with beautiful brick and fresh white to compliment the brightest prints and colors. Welcoming me, effervescent photo stylist/vintage connoisseur, Allison and I sit for a chat on Nosilla’s organic beginnings.
Name: Allison Weldon
Role: Owner of Nosilla Vintage
CollegeFashionista: What is your fashion story?
Allison Weldon: When I was little, my mom used to take me to consignment and thrift stores. I remember her putting me in this huge bin of shoes, and I used to try on all the high heels and say, “One day all of these shoes will fit me!” I grew up seeing her sew, and I didn’t have a lot of the store bought clothes. It was all mixed in there, so I had to get creative to stay on trend. In high school, I got over trying to fit in and started wearing whatever I wanted and embracing thrift stores. Even though it was kind of necessity, it was mostly for the fun. I’ve always been attracted to what isn’t the norm.
CF: Cool, what is the inspiration behind Nosilla Vintage?
AW: Nosilla is Allison backwards. [laughs]
CF: [laughs] I was going to ask you where the name came from!
AW: Yeah [laughs]. Again, it kind of came out of necessity. When I was in college, I opened an online store to sell vintage and help me pay my way through college. It was always a part-time thing until a few years ago when I realized it was a lot of fun. I really love finding things. I know what I want to present through Nosilla and to the person who shops here.
CF: If you could best describe your consumer, how would you do so?
AW: That’s the awesome thing about vintage. It runs the gamut of style. So, when I think about the person that shops here, I like to think of all the people that would shop here and how they are not all the same.
CF: So, what sets you apart from other thrift/ vintage stores?
AW: When I decided to open up a store, it was because I liked the idea of having something that was super curated. A lot of vintage stores have newer things that aren’t really vintage-inspired. So, I wanted something really clean, curated, organized and non-smelly. Everything is washed, mended and altered.
CF: Where does the selection come from, and how does that process go?
AW: I like to think about the overall. Would this fit in someone’s wardrobe now? A lot of things I organically come across. Sometimes things are brought in or someone says, “My grand aunt just died, would you like to come to the estate and check out a few things?” That’s the ideal situation because that’s the good stuff. Thrifting is more supplemental for newer trends, like ‘90s pieces.
CF: Any tips for the up-and-coming vintage girl?
AW: Patience, attention to detail and studying different time periods. There are staples, but the individual characteristics are what make it special.