32 Affordable Swimwear Brands to Bookmark for Summer

32 Affordable Swimwear Brands to Bookmark for Summer

Finally, after months of dreary days and double to triple layers, the season of sun and fun is making its highly anticipated debut. Summer is all about beachy waves, golden skin and casually lounging by the water. And with the many activities and events we know you’ll be attending this year, you’re going to need (and obviously want) as many of this season’s best swimsuits as possible. To make it easier for you (you’re welcome), we’ve put together a list of 32 places to buy affordable swimwear that’s still ridiculously cute. Happy shopping!

If Your Budget Is: $25 and Under

Target: As a staple store for literally everything, it comes as no surprise that Target’s swim is also a staple for on-trend styles at a great price.

Amazon: A tip to make your bathing suit shopping experience that much more successful? Read the customer reviews of the third party sellers and of the product themselves to ensure that what you think you’re buying is what you’re actually getting. 

Zaful: With prices ranging from $10-$15 per swim set, this site is perfect for finding those “of the moment” pieces. A word to the wise, however—shipping can take a while, so try to order at least a month prior to the date you’d need it.

Forever 21: Search on their site to see all the swim styles they’re offering this season and then try them on at home. For anything that doesn’t work, you can exchange it or return it for store credit.

Tiger Mist: This brand is an Australian label known amazing swim discounts when the northern hemisphere’s summer months come around.

Boohoo: After a recent order from this Brit favorite, I highly recommend trying out this site. Boohoo offers a large selection of swimwear with surprisingly good quality. 

Cupshe: Looking for ultra-trendy pieces at a fantastic price? This brand is the answer. I’m a huge fan of their one-pieces, and I’m guessing you will be, too.

Romwe: If you’re searching for the most affordable basic pieces, you’ll find them here. Be careful of sizing and material by paying special attention to the description of the items you’re wanting.

Stowe Swim: This swim brand specializes in understated simplicity that you can mix and match to make all your own. 

Shein: Sometimes, you just want options. Shein has them. Shop here for a large range of styles at unbeatable prices.

If Your Budget Is: $50 and Under

Nasty Gal: This is a go-to brand of mine for affordable, on-trend styles that are solid quality. Their swim section is limited compared to others in the same price bracket, but definitely worth a look.

Missguided: With prices that allow for a new suit each week, quality materials, and great shipping policies, this an absolute go-to for me.

Nordstrom Rack: This website has fueled my shopping addiction for years, and I love it dearly for that. Searching by designer or category makes it easy to locate those amazingly discounted items. Just a tip, though—it can take some time to sift through, but you’ll almost always find one or two treasures.

ZaraThis swim section is small but incredible, and I always find solid options that flatter me perfectly.

ASOS: With a sizable swim section at a great price, this is one of my favorite options for bathing-suit shopping. They have pretty much every style you could ask for.

Lulu’s: Known for their large selection, fair pricing, and rave reviews from customers, Lulu’s is a must when searching for this season’s swimwear.

Topshop: Topshop swim means quality products, on-trend designs, and flattering styles. It’s one of my favorite brands to shop for my poolside needs.

Aerie: This brand perfect for when you’re looking for a last minute suit that you know is going to flatter. Also, if you’re really needing a classic one-piece, you’ll find one here.  

If Your Budget Is: $75 and Under

Snorkel Bear Swim: This is another Aussie brand I love with innovative yet classic underwire tops and adorable one-piece suits. This brand is especially perfect for those who need a little bit more support up top.

Urban Outfitters: If you’re looking for a flattering one-piece or a colorful bikini, UO has tons of styles to choose from.

PacSun: From baby blue to faded orange, they have all the season’s most sought-after colors in a wide range of styles.

Billabong: This brand is known for its flattering cuts and bright tropical colors and patterns, and this season’s line is no exception.

Swimsuits For All: No matter what shape, size, or style you’re looking for, there is something here for everyone.

Gnash Swim: Much like PacSun, Gnash is all about the high-waisted bottoms. They do have a more limited selection of style and color because they are such a niche company, but they’re still absolutely worth checking out.

If Your Budget Is: $100 and Under

Nordstrom: My go-to department store, Nordstrom is a place where you know there will be something you just have to have, especially in their swim boutique.

Free People: Love a good boho style? Free People is sure to have exactly what you’re looking for.

Bond-Eye Swim: Simple, classic and well-made, this Aussie brand does staple swimsuits like no one else.

Rye Swim: With bright colors, funky patterns, and wavy cuts, this swim brand definitely has its own unique style.

It’s Now Cool:  Whatever I see on this site at the beginning of the season is usually the go-to trend in the states later that year. Who doesn’t love being ahead of the curve?

Chloe Rose Swimwear: If romantic is more your style, these suits will be your go-to. I love their off-the-shoulder pieces and ruffled tops.

Triangl: This one’s a California-based swimwear brand that makes suits exclusively out of scuba material (which makes for a very long-lasting option). The only thing to note is that the suits are only sold as sets, so if you want to mix and match, you’ll have to buy both.

The Naked Tiger: If you’re looking for something that will show a little more skin, this brand is for you.

What are some more of your favorite swimwear brands? Share with us in the comments below! 

Feature photo by @itsdemib.

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