Between the tons of free T-shirts given away during the first few days of the semester, and the weekly sales in the bookstore’s clothing section, rocking your school’s logo every once in a while is almost unavoidable. Big brands like Nike and Victoria’s Secret PINK have even developed collegiate lines to cater to student consumers. But supporting your school doesn’t always have to mean a run-of-the-mill gold hoodie and a pair of black basketball shorts. I once interviewed a campus Fashionisto who said that the one piece of style advice he would give to his fellow students would be to “get rid of all of your [school logo] gear.” Thanks to the updates to many college apparel collections, you might not have to.
Vintage-inspired tank tops and tees, like this Fashionisto’s, straddle the fence between showing your school some love and showing off your style. They are comfortable and classic, and great for keeping cool between classes. On chillier days, I am a huge fan of skullcaps and crewneck sweaters. My closet is literally overflowing with them. The logo-printed polo shirts and button-ups are perfect for game days. Our bookstore now offers black and gold blazers, blouses, boots and bracelets. (And if your school is anything like mine, all of this is even student-chargeable; thanks, Mom and Dad!)
Spend some time thumbing through your university’s online shop, and you’re sure to find a few wardrobe gems. The trick is in the pairing. Like this Fashionisto shows, if you wear a logo tank with a pair of dark wash straight leg jeans and stylish sneakers, as opposed to sweatpants and sandals, you can create a look that your school would be proud to plaster on the admissions brochure. Add to that a snapback, a wristwatch and a little bit of jewelry, to transform your outfit from freshman to Fresh Prince.