STYLE GURU BIO: Isabelle Pinard

Style Guru Bio

One of the most influential designers of our lifetime, Yves Saint Laurent, once stated that he wished he had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity—all he had ever hoped for in his clothes. It was this tantalizing quote from such an iconic fashion idol that drew me to the world of design and couture because it seemed to be such an inexplicable realm of surprise.

I grew up in the alleys, nooks and crannies of San Francisco, the city under those golden gates. I’ve traveled all over the world from Hungary, France, Germany, Portugal and Vienna, but I have yet to find a place that matches the bold finesse of the people of San Francisco.

My family is a tossed salad, filled with Chinese, Korean, German, French and Pilipino slices seasoned with a little bit of Persian and Armenian upbringing. Since my family is so ethnically diverse, I respected and appreciated many cultural styles in fashion while growing up, but my favorite memories of clothes and rich fabrics come from the numerous movie nights I had spent with my mother. We would watch movies such as, “How to Marry A Millionaire” and “Breakfast at Tiffany’s,” so fashion was always a part of my interests. However, fashion touched me in different ways than it did for most girls.

I do not look at fashion as the next “trend” or “fad,” but rather the new frontier. I craved to follow the needles of Yves Saint Laurent and Coco Chanel because in fashion, one never knows what they are capable of until they dream of an idea and push themselves to accomplish that dream.

I am currently striving to conquer a dream of my own by creating a clothing company called Waz. For now, it is a SoCal-based company dubbed Waz T-shirts, but the focus is not solely on graphic shirts. These shirts are “designed for the people, by the people,” my company motto. Each design is sold once and only once, so when someone purchases a T-shirt they will be able to express themselves and remain unique. This is my passion, not my occupation and I hope to one day make enough money in order to give back to Ho’omau Ke Ola, a rehab clinic in Oahu, Hawaii. This clinic is changing the lives of the Hawaiian people who have undergone so much strife and have lost countless loved ones due to their addictions to substances. I started working in this clinic in March, and they have really changed my view on the world. My 11 year-old sister also wants to help, so she has started to make a jewelry line for my company.

I hope that my involvement with CollegeFashionista will bring me closer to my dreams as well as provide me with a hub to share my eye in fashion here at UCSD. I hope to show my readers, through STYLE ADVICE OF THE WEEK, some fresh and surprising SoCal fashions that one would not really expect to find in the streets of La Jolla.


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