Fashion students are doing their best to prepare themselves to enter one of the most cutthroat industries in existence. That means hitting the books, keeping up with fashion shows and the latest trends, always shopping and of course, working retail. A retail job will not only provide you with helpful resume builders and the patience of a saint, but also what we fashion fiends love the most, an employee discount! This Fashionisto has been working at the Superdry store in the Mall of America and thus has plenty of Superdry items to work with. Dressing in entirely one brand can be a big style risk, but let’s take a look at how he pulls this ensemble off.
The vest was actually purchased as a denim jacket before this Fashionisto took on the DIY mentality and figured that he didn’t have room for sleeves during the summertime. Always a classic, denim never seems to go out of style. What makes this vest easy to work with is the subtle branding on the left breast pocket. The logo is inconspicuous since it is designed with colors to blend in with the dye of the denim.
Some say not to wear all one brand, and chances are that those same people will tell you not to wear denim on denim, or what we like to call the “Canadian tuxedo”. I’m here to tell you that jean is awesome and more of it just means you are more awesome. Denim on denim is about as American as having apple pie after your bacon cheeseburger. What really makes the jeans work is the fact that they are raw, meaning that they were not washed or processed after they were dipped in indigo dye. The result is a rich, dark color that will fade in all of the right spots after you wear them in for a few months. The Superdry leather patch on the backside of the jeans is only visible upon lifting up his shirt and vest.
This Fashionisto’s white T-shirt is great because it continues the theme of classic Americana as well as subtle branding. You would not be able to tell that this shirt was from Superdry until he told you or after took off his homemade vest to reveal the back logo. Now that we are well into summer, a white T-shirt can be, and I think should be, the building block to any casual outfit.
To top it off, this Fashionisto protected his eyes with, you guessed it, a pair of Superdry aviators. Slim frames are a perfect choice for the subtle fashion maven because they will make it impossible for ostentatious branding.
Hint: Subtlety is key here. If the brand’s logo was more prominent in his outfit, it would appear tacky and gimmicky. The fact that the logos were either hidden or minimal allowed for him to wear all Superdry without the common bystander knowing. Keep it simple and classic and you will be able to get away with dressing like a retail salesperson in public.