Over the years, urban streetwear has evolved to have a major influence on several areas of fashion. Many brands embrace the style that started off as a manifestation of the culture of urban centers across the world. Take the hip-hop generation of the ‘80s and ‘90s, for example, where legions of adoring fans took inspiration from their favorite rap artists. Backwards baseball caps, colorful track suits, gold chains and oversized you name it became the go-to elements for adopting this urban street style. Magazines such as Rolling Stones, Vibe and Paper took this style to the next level by exporting it to other parts of the population to turn it into a mainstream trend. A sort of revival of these trends, companies like Urban Outfitters and Forever 21 have brought back those all to well-known grungy and urban styles. You can find traces of this revival being sported on college campuses everywhere.
I found this Fashionisto who has obviously taken some inspiration from the revival of urban streetstyle. He takes a creatively altered vintage beer T-shirt and pairs it with a pair of dark wash skinny jeans. As a nod to the urban style, he wears a gold watch and hunter green beanie that is perfect for the fall season. An added bonus to this ensemble is the Fashionisto’s smart choice of light colored desert boots to contrast the darkness of the jeans. With a few simple details, you can easily translate the urban street language into a campus ready look. Start with the essentials and go for a simple jogger pant and graphic sweatshirt to give you the relaxed and effortless vibe. To complete the look, layer on the details with a basic yet bold baseball cap and desert boots. Now, it is time to take this look from the streets to your morning Sociology 101 class!
Hint: Urban streetwear does not mean hood rat, so make sophisticated choices when sporting this trend. You can take basic elements like graphic T-shirts or sweatshirts and add classic urban accessories like Nike trainers or a hip baseball cap to amp up the streetwear influence.