Jeans. They seem like the simplest of fashion concepts; the ultimate staple in literally every single person’s wardrobe. For years, denim meant nothing to me other than a last-minute buy or something that needed to be replaced every so often. My poor selections were limited to the brand and fit of whatever the popular girl was wearing, even when countless yearbook photos and Facebook tags provided strong evidence that fit was not fitting for this girl.
It wasn’t until a while ago when a college roommate introduced to me the idea of investment denim: the art of seriously taking into consideration your body type, complexion and personal style to buy body-specific jeans that last…and actually look good.
But let’s be real. Any phrase we Fashionistas preface with the word “investment” or “timeless” is pretty much a red flag for “I just said that to convince myself to buy these even if they do last me until the end of time.” Translation: we always want something new and modern, it’s just a super perk if it’s enduring.
Enter the denim mecca, the ideal choice for any jean connoisseur and the only option when looking to update your look this season: Joe’s Jeans. For the past decade, Joe’s has made jeans that complement your body and style (not to mention save me incalculable “untag” clicks) and this season, they’ve continued to expand their hugely popular Vintage Reserve 1971 line. From a skinny ankle to a low-waisted baggy fit and everywhere in-between, the line offers a sophisticated and easy way to wear jeans however your heart desires.
If you’re looking for a brighter bottom to pair with the sunshine-to-come, Joe’s Jeans spring styles feature innovative prints and brilliant colors in countless styles. Match it with any of their relaxingly chic ready-to-wear for an effortless look that will last you all spring long.