CollegeFashionista is actually the result of a side-project I started while studying at Indiana University my senior year. I would never have imagined after doing my first post from my dorm room that it would someday be my full-time job. Lexi Cross, the blogger behind New York Called, was able to take her blog and parlay it into a job as well. Her blog features interesting stories of talented designers. After featuring Lisa Salzer of Lulu Frost for her blog, Lisa took such a liking to Lexi that she hired her as social media manager for the brand. This former Style Guru is making a name for herself in the social media world and we couldn’t be prouder of her. We caught up with Lexi as she shared her story, fashion advice and more.
1. CollegeFashionista: Tell us about yourself. How did you get your start as a fashion blogger?
Lexi Cross: I started blogging as a Style Guru for CollegeFashionista. When I moved to New York after graduating I was working retail for Treasure & Bond, a Nordstrom concept store, and met a lot of talented designers who had moved to the city from elsewhere. I found their stories interesting and began interviewing them and writing about their success. That’s how it all started. My blog now features my interviews with New York City transplants in the creative arts and fashion world.
2. CF: When did you notice that people were starting to follow your blog on a regular basis?
LC: I get emails and comments from people about how certain stories are inspirational to them. That sort of acknowledgement is really encouraging. For me though, it’s not so much about the number of followers – it’s about creative expression and doing something I love.
3. CF: How important has social media been to your career as a blogger?
LC: Social media is a very powerful thing. I actually work full time as the social media manager for Lulu Frost, a jewelry brand based in NYC. For both my blog and Lulu Frost, Instagram is one of the easiest and most organic ways to discover talent and gain quick exposure.
4. CF: What is your go-to outfit at the moment?
LC: Something I can wear to work and wear out after. Probably all black with a huge statement necklace – I always wear a statement necklace.
5. CF: Where do you gather inspiration from for your posts?
LC: New York is full of inspiration. It’s a city full of motivated and interesting transplants. I meet a lot of people through work at Lulu Frost (editors, artists, etc. who visit the studio) and encourage every person I interview for the blog to connect me with somebody new. I also discover potential interviewee’s through Instagram or word of mouth. This way I have no shortage of content.
6. CF: Is it ever difficult to come up with fresh and exciting content for your readers?
LC: Coming up with fresh and exciting content is easy – it’s finding the time to execute that’s difficult. I work full time and also freelance, so I have to be pretty organized with my time.
7. CF: What has been the coolest experience you have gotten the chance to take part in since becoming a regular blogger?
LC: Hands down the coolest experience was getting a job offer from Lulu Frost designer Lisa Salzer after I had interviewed her for my blog. My intention was to simply share her story on New York Called and we ended up hitting it off. Not long after I was working for her! Retail girl turned social media guru… That particular experience would’ve never happened if not for my blog.
8. CF: What is the most difficult obstacle that you have to overcome as a fashion blogger?
LC: I think the most difficult obstacle was finding a niche. The blogging market is really saturated and if you want to standout you have to do something different. That’s part of the reason I focus on New York City transplants and their talents, as opposed to just anybody who lives in New York, whether they were born in the city or not.
9. CF: What is one thing people may not know about you?
LC: I just signed up for hip hop classes in Chelsea! I love to dance and I want to make it a hobby. We’ll see how it goes…
10. CF: Is it ever difficult to balance blogging as well as your day job working for designer Lulu Frost?
LC: Absolutely. But I also meet so many people through my work. Our designer, Lisa, is the most supportive boss I could ask for. She’s always telling well established industry people about what I do on the side and they are more than willing to meet with me. If you’re going to have a blog I think it’s important to maintain a full time job, even if you’re blog allows you financial freedom. The skills I’ve learned in the workplace are really valuable.
11. CF: Leave us with a piece of advice to inspire students looking to start a blog of their own.
LC: Be a passionate person. If you mix passion with hard work the opportunities are endless.
Photo credit: Alex Mouganis