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Academy of Art University (CA)
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Eugene Lang College The New School for LIberal Arts
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Academy of Art University (CA)
Adelphi University
Agnes Scott College
AI Miami International University of Art and Design
Albright College
American University
Anderson University
Appalachian State University
Aquinas College
Arcadia University
Arizona State University
Armstrong State University
Art Institute of California - San Francisco
Art Institute of Fort Lauderdale
Art Institute of Philadelphia
Art Institute of Pittsburgh
Art Institute of Portland
Art Institute of Washington
Art Institute of York Pennsylvania
Auburn University
Aurora University
Austin College
Azusa Pacific University
Babson College
Ball State University
Baruch College
Bates College
Baylor University
Bellarmine University
Belmont University
Beloit College
Bentley University
Berklee College of Music
Binghamton University
Bloomsburg University
Boise State University
Boston College
Boston University
Bowie State University
Bowling Green State University
Bradley University
Brandeis University
Brigham Young University
Brown University
Bryn Mawr College
Bucknell University
Buffalo State College
Butler University
California Polytechnic State University - Pomona
California Polytechnic State University - San Luis Obispo
California State University - Fullerton
California State University - Long Beach
California State University - Northridge
California State University-Sacramento
Carleton College
Carnegie Mellon University
Central Michigan University
Champlain College
Chapman University
Christopher Newport University
City College of New York
Claremont McKenna College
Clark Atlanta University
Clemson University
Colby College
Colgate University
College of Charleston
College of DuPage
College of the Holy Cross
Colorado State University
Columbia College Chicago
Columbia College South Carolina
Columbia University
Connecticut College
Cornell University
Culver-Stockton College
Dalhousie University (Canada)
Dartmouth College
Delaware State University
Denison University
DePaul University
DePauw University
Dickinson College
Dominican University
Drake University
Drew University
Drexel University
Duke University
East Carolina University
East Stroudsburg University
Eastern Connecticut State University
Eastern Michigan University
Eastern Washington University
Elizabethtown College
Elon University
Emerson College
Emory University
Eugene Lang College The New School for LIberal Arts
Fairfield University
Fashion Institute of Technology (FIT)
FIDM
FIT
Flagler College
Florida A&M University
Florida Atlantic University
Florida International University
Florida State University
Florida State University—Panama City
Fordham University
Franklin and Marshall College
Fullerton College
Galveston College
Gateway College (Canada)
Geneseo State University
George Brown College
George Mason University
George Washington University
Georgetown University
Georgia Institute of Technology
Georgia Southern University
Georgia State University
Gettysburg College
Gonzaga University
Graceland University
Grinnell College
Hampton University
Hanover College
Hartwick College
Harvard University
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Humber College (Canada)
Hunter College
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James Madison University
Johns Hopkins University
Johnson & Wales University
Johnson County Community College
Kansas State University
Kent State University
La Salle University
Lafayette College
Lamar University
Lasell College
Le Moyne College
Lehigh University
LIM College
Lipscomb University
Loras College
Louisiana State University
Loyola Marymount University
Loyola University Chicago
Loyola University Maryland
Loyola University New Orleans
Macalester College
Manhattan College
Manhattan School of Music
Manhattanville College
Marist College
Marquette University
Maryland Institute College of Art
Marymount Manhattan College
Maryville College
Massachusetts College of Art and Design
McGill University (Canada)
McMaster University (Canada)
Memorial University of Newfoundland
Messiah College
Miami Dade College
Miami International University of Art & Design
Miami University (Ohio)
Michigan State University
Middle Tennessee State University
Middlebury College
Minnesota State University
Misericordia University
Missouri State University
Monmouth University
Montana State University
Montclair State University
Moore College of Art & Design
Morehouse College
Mount Holyoke College
Mount Mary University
Mount St. Mary's University
New England College
New Mexico State University
New York City College of Technology
New York University
North Carolina A&T State University
North Carolina State University
Northeastern University
Northern Arizona University
Northern Illinois University
Northern Michigan University
Northwestern University
Oakland University
Oberlin College
Ohio State University
Ohio University
Oklahoma State University
Old Dominion University
Olivet Nazarene University
Oregon State University
Pace University
Pacific Union College
Parsons New School for Design
Penn State University
Pepperdine University
Philadelphia University
Pitzer College
Point Park University
Pomona College
Prairie View A&M University
Providence College
Purdue University
Queens College-CUNY
Queens University (Canada)
Quest University (Canada)
Quinnipiac University
Radford College
Radford University
Ramapo College of New Jersey
Regis University
Rhode Island College
Rhode Island School of Design
RISD
Roanoke College
Rochester Institute of Technology
Roger Williams University
Rollins College
Rutgers University
Ryerson University (Canada)
Sacred Heart University
Saddleback College
Saint Anselm College
Saint Joseph's University
Saint Louis University
Saint Mary's College - Notre Dame
Saint Mary's College of California
Saint Vincent College
Salve Regina University
San Diego Miramar College
San Diego State University
San Francisco State University
San Jose State University
Santa Clara University
SCAD
Seattle Pacific University
Seattle University
Seminole State College of Florida
Seneca College (Canada)
Seton Hill University
Siena College
Simmons College
Simon Fraser University (Canada)
Skidmore College
Smith College
South Texas College
Southern Connecticut State University
Southern Illinois University
Southern Methodist University
Spelman College
St. Bonaventure University
St. Edward's University
St. John's University
St. Olaf College
Stonehill College
Stony Brook University
Suffolk University
SUNY Cortland
SUNY Geneseo
SUNY New Paltz
SUNY Oneonta
SUNY Purchase
Swarthmore College
Syracuse University
Temple University
Texas A&M University
Texas Christian University
Texas State University
Texas Tech University
Texas Woman's University
The Art Institute of Austin
The Art Institute of Portland
The Catholic University of America
The College of New Jersey
The College of Saint Rose
The Illinois Institute of Art-Chicago
Towson University
Trinity College
Trinity University
Troy University
Tufts University
Tulane University
Union College
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University of Akron
University of Alabama
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University of the Pacific
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University of Vermont
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University of Washington
University of Waterloo (Canada)
University of Western Ontario (Canada)
University of Windsor
University of Wisconsin
University of Wisconsin-Milwaukee
University of Wisconsin—La Crosse
Ursinus College
Valdosta State University
Vanderbilt University
Vassar College
Villanova University
Virginia Commonwealth University
Virginia Tech
Wade College
Wake Forest University
Washington State University
Washington University-St Louis
Wayne State University
Webster University
Wellesley College
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Western Connecticut State University
Western Illinois University
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Wichita State University
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Academy of Art University (CA)
Adelphi University
Agnes Scott College
AI Miami International University of Art and Design
Albright College
American University
Anderson University
Appalachian State University
Aquinas College
Arcadia University
Arizona State University
Armstrong State University
Art Institute of California - San Francisco
Art Institute of Fort Lauderdale
Art Institute of Philadelphia
Art Institute of Pittsburgh
Art Institute of Portland
Art Institute of Washington
Art Institute of York Pennsylvania
Auburn University
Aurora University
Austin College
Azusa Pacific University
Babson College
Ball State University
Baruch College
Bates College
Baylor University
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Berklee College of Music
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East Stroudsburg University
Eastern Connecticut State University
Eastern Michigan University
Eastern Washington University
Elizabethtown College
Elon University
Emerson College
Emory University
Eugene Lang College The New School for LIberal Arts
Fairfield University
Fashion Institute of Technology (FIT)
FIDM
FIT
Flagler College
Florida A&M University
Florida Atlantic University
Florida International University
Florida State University
Florida State University—Panama City
Fordham University
Franklin and Marshall College
Fullerton College
Galveston College
Gateway College (Canada)
Geneseo State University
George Brown College
George Mason University
George Washington University
Georgetown University
Georgia Institute of Technology
Georgia Southern University
Georgia State University
Gettysburg College
Gonzaga University
Graceland University
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Hampton University
Hanover College
Hartwick College
Harvard University
High Point University
Hofstra University
Howard University
Humber College (Canada)
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Iona College
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James Madison University
Johns Hopkins University
Johnson & Wales University
Johnson County Community College
Kansas State University
Kent State University
La Salle University
Lafayette College
Lamar University
Lasell College
Le Moyne College
Lehigh University
LIM College
Lipscomb University
Loras College
Louisiana State University
Loyola Marymount University
Loyola University Chicago
Loyola University Maryland
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Macalester College
Manhattan College
Manhattan School of Music
Manhattanville College
Marist College
Marquette University
Maryland Institute College of Art
Marymount Manhattan College
Maryville College
Massachusetts College of Art and Design
McGill University (Canada)
McMaster University (Canada)
Memorial University of Newfoundland
Messiah College
Miami Dade College
Miami International University of Art & Design
Miami University (Ohio)
Michigan State University
Middle Tennessee State University
Middlebury College
Minnesota State University
Misericordia University
Missouri State University
Monmouth University
Montana State University
Montclair State University
Moore College of Art & Design
Morehouse College
Mount Holyoke College
Mount Mary University
Mount St. Mary's University
New England College
New Mexico State University
New York City College of Technology
New York University
North Carolina A&T State University
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Northern Arizona University
Northern Illinois University
Northern Michigan University
Northwestern University
Oakland University
Oberlin College
Ohio State University
Ohio University
Oklahoma State University
Old Dominion University
Olivet Nazarene University
Oregon State University
Pace University
Pacific Union College
Parsons New School for Design
Penn State University
Pepperdine University
Philadelphia University
Pitzer College
Point Park University
Pomona College
Prairie View A&M University
Providence College
Purdue University
Queens College-CUNY
Queens University (Canada)
Quest University (Canada)
Quinnipiac University
Radford College
Radford University
Ramapo College of New Jersey
Regis University
Rhode Island College
Rhode Island School of Design
RISD
Roanoke College
Rochester Institute of Technology
Roger Williams University
Rollins College
Rutgers University
Ryerson University (Canada)
Sacred Heart University
Saddleback College
Saint Anselm College
Saint Joseph's University
Saint Louis University
Saint Mary's College - Notre Dame
Saint Mary's College of California
Saint Vincent College
Salve Regina University
San Diego Miramar College
San Diego State University
San Francisco State University
San Jose State University
Santa Clara University
SCAD
Seattle Pacific University
Seattle University
Seminole State College of Florida
Seneca College (Canada)
Seton Hill University
Siena College
Simmons College
Simon Fraser University (Canada)
Skidmore College
Smith College
South Texas College
Southern Connecticut State University
Southern Illinois University
Southern Methodist University
Spelman College
St. Bonaventure University
St. Edward's University
St. John's University
St. Olaf College
Stonehill College
Stony Brook University
Suffolk University
SUNY Cortland
SUNY Geneseo
SUNY New Paltz
SUNY Oneonta
SUNY Purchase
Swarthmore College
Syracuse University
Temple University
Texas A&M University
Texas Christian University
Texas State University
Texas Tech University
Texas Woman's University
The Art Institute of Austin
The Art Institute of Portland
The Catholic University of America
The College of New Jersey
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Emily Waite, Trendabl

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Emily Waite, Trendabl

If there are three things CollegeFashionista readers all love it has to be fashion, shopping and technology. Perhaps even better is reading about someone who gets to do all three of these things as part of their job.

Emily Waite works at Trendabl, an app that allows you to explore and shop the closets of celebrities, bloggers and everyday Fashionistas is a visually stunning and curated manner. This University of Texas and Polimodo International Institute of Fashion Design & Marketing graduate knows that no two days are the same in a start-up environment and thrives from the experience of learning something new every day.

We caught up with Emily as she discussed internships, the power of networking and her favorite user on Trendabl at the moment (hint—CollegeFashionista recently featured him in our artist series).

CollegeFashionista: Tell us where you went to college and what you majored in.

Emily Waite: I attended the University of Texas at Austin (hook ‘em horns!) where I earned my Bachelor of Science degree in public relations and a Business Foundations Certificate. After graduating from UT, I went on to earn my Master of Science degree in Fashion Brand Management at Polimoda International Institute of Fashion Design & Marketing in the fashionable city of Florence, Italy.

CF: We know no two days are the same, but what does your job entail on a daily basis?

EW: The Trendabl team is very small, so my role is very diverse. On a daily basis, I do everything from social media strategy and analysis, to new merchant outreach and onboarding. I brainstorm and develop collaborations with other players in the industry, and pitch to the media about Trendabl’s latest and greatest happenings. I field business inquiries and liaise between customers and merchants. At Trendabl, every day is a learning experience!

CF: What are the challenges of working in a small start-up environment?

EW: The small start-up environment is incredibly fast-paced, which means I have to take a lot of initiative and assume a lot of responsibility. I have to be very resourceful and confident in my decisions, as everyone always has a million things to do, and I am entrusted to make the right decisions on my own. Additionally, I have to find the humility and willingness to embrace the tasks that don’t necessarily fall within my job description. They may not be glamorous, but they keep the business running and are, therefore, of utmost importance!

CF: How do you think social media is changing the fashion industry?

EW: I think social media is having a tremendous impact on the fashion industry. When it comes to communication, relatively speaking, the fashion industry is one of the more static industries. It has been slow to adopt non-traditional means of communication for branding purposes.

Social media, however, has left brands and retailers with no choice but to embrace, or to flounder. It exists as a form of brand communication, whether paid for or not. That is, there is a huge realm where companies are inevitably being talked about in social media, so the proactive strategy is to establish a presence and try to influence the consumer-made messaging.

As the fashion industry has begun to embrace social media, we have seen the industry become significantly more accessible (think Fashion Week runway shows posted live to Instagram) and relatable (think exclusive designers, supermodels, and other influencers interacting with their followers on a personal level) – and it’s super cool!

Additionally, social media is breaking down the fashion industry’s barriers to entry and allowing any ordinary person with a relevant passion and talent to gain visibility and build a brand. In fact, a big part of Trendabl’s mission is to bring the small-town talents with limited resources to an international marketplace. It is a very rewarding experience!

CF: Who is your favorite Trendabl user?

EW: There are so many really cool users on Trendabl. From brands/retailers and bloggers, to fashion icons and artists (all of whose posts are completely shoppable), we have a pretty impressive roster of users to choose from!

However, my favorite user at the moment is Donald Robertson (@donalddrawbertson), who is a fun fashion illustrator. His work is so unique and his Trendabl profile is basically a feed of downright cool fashion paintings and sculptures depicting the latest collections and trends, often in a quirky and comical way. It’s fabulous!

CF: Have any past internships or jobs helped prepare you for your role at Trendabl?

EW: While at UT, I interned at a fashion and lifestyle PR firm in Austin (POM Public Relations). I worked with many fashion clients, such as MOSS, By George and Austin Fashion Week. This internship was crucial to my understanding of the media world. It has helped me to publicize all of the awesome happenings at Trendabl, through outlet research and pitch development.

More than anything, however, it was the time spent during my academic career working on small projects and attending weekend conventions (micro-internships, if you will) that have been the most helpful. A general understanding of how the fashion industry operates has allowed me to adapt my skill set to match my unique position.

CF: What advice do you have for students looking to pursue careers in the fashion industry?

EW: A huge part of this industry is networking; so don’t be discouraged if you haven’t formally studied fashion. Jump on each and every opportunity to establish and nourish relationships, because it is the people you meet that will propel you into the industry. You have the opportunity to manage the ticket desk at a local fashion show? Do it. Your campus fashion organization is looking for models for a shoot? Apply. A new brand needs volunteers for market research? Contribute. It all adds up!

Style OnTM,

Amy Levin

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