At CollegeFashionista, the one thing that really unifies us all is our love of fashion. Well, that and our obsession with social media.
Like CollegeFashionista, Trendabl is a community of people who love fashion. The Trendabl app allows you to upload photos of fashion items straight from your iPhone. Photos can be tagged with the brand, store, color and price. You can also share your posts with your friends on other social networking platforms such as Facebook, Twitter and Tumblr. You are able to “follow” your friends as well as your favorite celebrities, fashion magazines, brands, bloggers and websites.
So let’s say you want to see how your favorite celebrities or tastemakers are styling an accessory you have been eyeling? Or you are running late for class and need an inspiration for your look? Trendabl has got you covered!
Plus, you can shop your favorite items right from your feed! Add items from multiple merchants and hit the “buy” button once. Shopping made fun and easy? You had us at shopping! And, as a special offer for all CollegeFashionista readers shop Trendabl using the promo code “CF15” for 15 percent off your purchase!
CollegeFashionista is partnering with Trendabl for a #FashionTalk with Nicky Hilton on November 13th. Yes, Nicky Hilton! Plus, anyone who subscribes to both the CollegeFashionista and Trendabl newsletters between November 11th and the 22nd will be entered to win a 15-minute private Google+ hangout with Nicky Hilton. One-on-one time with this fashion maven? Does it get any better then that?
As if all this exciting news doesn’t have you jazzed already, we caught up with Trendabl’s founder, Jon Alagem, as he discusses how he got the idea for Trendabl, how it works and some exciting projects in the apps future (hint: a pop-up shop is involved).
CollegeFashionista: Tell us how the idea behind Trendabl came to be.
Jon Alagem: The idea of Trendabl started around when photo sharing platforms started to become popular. We noticed that the majority of images being posted were fashion related and the comments being left on these photos were people asking “Where do I buy this?”. These platforms didn’t offer a solution for the end-user to purchase these items so we set out to build our own.
CF: You were in a totally different industry when you decided to leave it to launch Trendabl. Was that hard? What obstacles did you have to overcome?
JA: Since college I’ve worked in finance at banks and hedge funds. However, even though finance was my day job, technology has always been my true passion. I’ve always had little tech projects that I would work on on the side so making the jump from finance to tech wasn’t that hard, it was actually really fun. The biggest obstacle was in the beginning, trying to figure out exactly how to architect the product and then make people aware of it.
CF: What makes Trendabl stand out against other iPhone apps?
JA: Trendabl is quite unique in a few respects. Firstly, it is a fashion only platform, so people download the app knowing exactly what they’re going to get. Secondly, our commerce integration is something that doesn’t truly exist with other apps. We built a marketplace allowing users to shop directly from their favorite brands and retailers natively within the app without ever being linked out to another site.
CF: For people who aren’t currently on Trendabl can you explain how the app works and what features are available to users?
The commerce component, which recently launched, allows users to shop from brands/retailers who are approved merchants on Trendabl. What separates Trendabl from others is that the shopping experience is 100 percent native. You can add multiple items to your cart from various brands/retailers and within three clicks you bought it all. Couldn’t be easier.
For the merchants, the process to post a product couldn’t be easier as well. A merchant can post a product to Trendabl and have it showing live to all of their followers in under 60 seconds. Once an item is purchased, the merchant is automatically alerted and sent the invoice as well as the shipping label. All they need to do is pack the item, put the label on the box and ship it out. Payment is sent to them also automatically, and that’s it!
CF: Any cool upcoming projects from you that we should keep an eye out for?
JA: As a matter of fact, yes! We’re opening a pop-up shop in Times Square on November 11th with various brands and retailers such as Singer22, NYLON Magazine and Five Story. The idea is, we want to give people the Trendabl experience in real life. So basically, you will walk into the store and see an array of products, but only one of each. In order to buy something you will need to open Trendabl on your phone, scan the QR code of the product then purchase it straight form the app. Fun and easy!
CF: How were you able to get renowned celebrities and designers such as Mary-Kate and Ashley Olsen, Michaels Kors and Nicky Hilton to get on board with the project?
JA: It was really all about the product. Sure there were other social networks out there, but none dedicated to fashion, especially with a commerce element. We wanted to build a community of people form all around the world who all had the same passion, fashion. Our tastemakers understood our vision and felt the same way so joined us on this fun journey.
CF: Many people refer to Trendabl as the “Instagram for fashion.” Is this an accurate description? Why or why not?
JA: There definitely are similarities to other social networks such as Instagram but we are also quite different. Saying “Instagram for Fashion” is an easy way for people to understand what Trendabl is, it’s a photo-sharing network dedicated to fashion. But our commerce integration is what sets us apart from all other, allowing our users to shop their favorite products straight from the app within three clicks.