AROUND TOWN: Rebecca Minkoff HQ

Around Town

Picture this: having access to the Rebecca Minkoff Headquarters for an exclusive shopping excursion. Well, day dream no longer, Fashionistas! Recently, the New York designer opened up her doors in Manhattans’s Flatiron District for Minkoff lovers to shop at the brand’s headquarters. To take a peek (as well as do a little shopping) at the RMHQ collection and their exclusive styles, I scheduled an appointment with Executive Assistant, Elisabeth Leonard. Not only did she show me some great pieces around the showroom, but Elisabeth also filled me in on some background information about the new opening.

Name: Elisabeth Leonard

Role: Executive Assistant

CollegeFashionista: What inspired the Rebecca Minkoff HQ to open their doors for the new showroom?

Elisabeth Leonard: RMHQ is actually our first Rebecca Minkoff retail store in New York. We want our customers to have a personal, exclusive shopping experience just steps away from our corporate showroom. What makes the shopping experience even more intimate and exclusive is that members of our corporate office take shifts in the store to create the ultimate brand experience. 

CF: What has been your biggest success and strength with the new opening?

EL: Our biggest success has been the exclusiveness of coming here by appointment only — the customers really enjoy a personal shopping experience. Another strength is that we have exclusive items in our store such as our denim, henleys and limited bags. In addition, having our corporate employees staff the store has been a huge success because we live, eat and breathe the Rebecca Minkoff brand.

CF: Do you have any more future plans for Rebecca Minkoff in addition to RMHQ?

EL: Coming this October, we will be opening a retail store in SoHo in addition to RMHQ — keep your eye out for the opening date!

Learn More: Turns out drooling over Rebecca’s chained cross-body bags at Bloomingdale’s aren’t the closest you can get to the brand itself. To shop RMHQ, contact RMHQ@rebeccaminkoff.com to schedule your appointment today! In the meantime, hashtag RMHQ on any social media channel during your shopping experience and receive 20 percent off your entire purchase. Hope you all enjoy your exclusive RMHQ shopping experience just as much as I did!

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