AROUND TOWN: Peacock Boutique

Around Town

Every city across the country is known for something whether it be a place, an accent, a type of food, a lifestyle or an event. For example, New Jersey will forever be tied to The Jersey Shore while Philadelphia will always make mouths water from the classic Philly cheesesteak. Similarly, when people think of New York, many picture the lights of Times Square. Just like these cities from across the country, Louisville has something it’s known for, too. It’s an event held once a year on the first Saturday in May when everyone reaches for their Lilly Pulitzer dresses, pearls, Sperry Top-Siders, bow ties and, of course, hats. This event is none other than the Kentucky Derby. Finding the perfect look for the Derby each year becomes essential to all attendees, specifically those who get to call Louisville their home. No matter what dress or suit you choose, one thing is essential: the hat that adds the perfect finishing touch to your look. One of my favorite places to look for a derby hat is Peacock Boutique in Louisville, Kentucky. I spoke to Claire Heckenberg about the boutique and about the designers of the hats that are perfect for Kentucky’s well-known occasion.

Name: Claire Heckenberg

Role: Sales Associate

CollegeFashionista: When did Peacock Boutique open?

Claire Heckenberg: We opened in 2006. 

CF: What are your favorite items to shop for at Peacock?

CH: I would say dresses and daywear are my favorite. I also always like the jewelry. I usually like to buy things that last a long time so jewelry here is normally another favorite of mine. 

CF: What trends do you think will make an appearance in the upcoming seasons?

CH: Booties are still around, and people are wearing them everywhere, which is good. People are wearing them with cropped jeans and dresses, so they are going with almost anything. Blazers are also coming in style. Layer it up!

CF: What is your favorite part about Peacock?

CH: I really like that there are a lot of unique pieces here. We have hard to find pieces that you really can’t find anywhere else in Louisville. This makes it fun to shop.

CF: What is one of the store’s specialties?

CH: We have hats out for derby, and after that passes we put them online. We have two designers that design the hats. Phillip Treacy works out of London, and another designer we have works from Australia. Her name is Tina.

Learn More: To get your hands on one of the specialty hats or any other designs from Peacock Boutique, visit or visit the store at 2828 Frankfort Avenue, Louisville, Kentucky 40206.


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