Even if Moss & Ginger was void of a certain incense aroma, the imagination would conceive the sensations of heady earth and the nuances of a zealous past. Staggered birdhouses and succulent budding orbs suspend from the ceiling amid a boutique packed with vibrant sequin blouses, embroidered tunics and woven sandals that are easily slipped on for a weekend adventure. Turquoise cuffs and statement necklaces are displayed amidst touches of herbage to demonstrate just how beautifully and simply natural stones can add interest to an outfit.
Moss & Ginger can transform any Fashionista/o’s notion of a modern vintage wardrobe. Just stepping into the brick shop, you are transported by Joel and Kim Patterson’s keen eye and belief in the power of the past while dressing for the present.
Joel, co-owner of Moss & Ginger, shared with me his dedication to adding a vintage edge to his native South Pasadena.
Name: Joel Patterson
CollegeFashionista: How does the name Moss & Ginger embody the concept of the boutique?
Joel Patterson: The name is an earthy, hippy feel. My wife and I thought of the name together. She thought of ‘moss’ and I thought of ‘ginger.’
CF: What is the process for finding and then selecting vintage pieces for your label Bohemian Butterfly?
JP: Bohemian Butterfly is stuff that we find along the way. My wife, Kim, uses new fabric as well. She takes pieces and puts them with something vintage. She has been designing for over 15 years, even before we had the store.
CF: What is your favorite decade in which to style yourself when dressing vintage?
JP: I like the late ’60s. I will wear Beatle boots and a hippy tunic and turquoise of course.
Learn More: Restore your appreciation for vintage by stopping by Moss & Ginger at 1905 Fremont Avenue in South Pasadena, California. When you are out of town, check out Moss & Ginger’s Etsy for your much needed dose of selected pieces.