Bright colors and pastels, statement necklaces and fun prints make #dress_21 is every trendy girl’s dream. Here, fashion obsessed girls will be able to find all the latest and hottest looks. The workers are trained to style, so you’ll leave this place with the outfit from the magazine cover, but for a reasonable price. #dress_21 opened just recently in the end of March, but any Fashionista who comes across this place will have to come back.
Name: Diana Giniatulina
Role: Owner, #dress_21
CollegeFashionista: How do you think your style is reflected in buying clothes for #dress_21?
Diana Giniatulina: I love to mix things up. I love trends and trying new things. I feel like this store is my personal huge closet that I can share with everyone else.
CF: In your opinion, what distinguishes #dress_21 from other boutiques?
DG: First, I think new trends are what make us different. You can always find the latest fashion items in our store. Second, we would help you with styling. Many times when the trend is very new, it might be scary for girls to be the first ones to wear it. So we help them to style it, and advise them on what to wear it with.
CF: Who are your customers?
DG: She is independent from other people’s opinion; she is fashion-forward and loves to change her looks. She dresses for herself, not for men/husbands/boyfriends.
CF: What advice would you give girls when it comes to shopping?
DG: Don’t go shopping with your girlfriends. In my experience, it never really helps. Everyone has a different style, so trust yourself.
Learn More: Come update your wardrobe with some new stylish outfits to #dress_21, located on 4 Imanova st., Astana, Kazakhstan. Also check their Instagram for some fashion inspiration.