Around Town

Fashionistas, if you’re ever taking a stroll through Wayne and want a little taste of summer — look no further than Coco Blu. You can practically smell the salt air when you walk through the door of the little store with a bright aqua blue awning in Wayne, Pennsylvania. Inside, you’ll find an impeccably decorated boutique with casual, chic looks at a reasonable price. With another location in Stone Harbor, New Jersey, this store brings “beach style” to a whole new level. I sat down with Kelly Koerick, manager of the Wayne location, who gave me an inside look at this awesome boutique that brings a taste of the shore to the Main Line.

Name: Kelly Koerick

Role: Manager, Coco Blu

CollegeFashionista: How did Coco Blu get started?

Kelly Koerick: Alicia Eger, a more than fifteen year veteran in the industry, started Coco Blu three years ago. Our Stone Harbor location opened first followed by our Wayne location a few months later. She really has an eye for merchandising and fashion.

CF: What sets Coco Blu apart from other boutiques like it?

KK: There’s such a variety in the things that we offer. From the price point to the selection of things available. We also sell many different artisan pieces of jewelry from local designers. We have everything from handmade beaded bracelets to fine stones and delicate pieces.

CF: Who is the typical Coco Blu shopper?

KK: When it comes to accessories, women of all ages come here. From a 12-year-old looking for a cute bracelet for her friend to a college aged student looking for a statement necklace. As far as clothing goes, we offer casual and chic looks for adults around the 30 or older age range.

CF: What kind of look can someone find here?

KK: Chic, but not over the top. We try to keep up with the trends without going crazy. A touch of leather, a touch of sequins. The looks we offer are fun and fashionable.

CF: What is your favorite piece in the store right now?

KK: I love Spunkwear right now. They started out as an athletic clothing brand but have these really cool outfits that are this jersey material. I love this printed skort right now. It’s just so easy and fun.

Learn More: To get your hands on some fun summer pieces, visit Coco Blu in Wayne, Pennsylvania at 116 E. Lancaster Avenue. If you find yourself at the beach this summer, visit the Stone Harbor, New Jersey location at 9510 Third Avenue. Coco Blu also has an outlet store in Avalon, New Jersey which is located in AJ’s Antique Co-Op on 20th Street and Ocean Drive.


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