Around Town

BlueTique is hip, trendy, affordable and chic! The adorable hotspot to shop is new to Bloomington, but it’s certainly not new to the game of fashion. With all the latest fashion crazes and pieces, BlueTique takes fashion to a new level of amazing.

Name: Caitlin Jeffries

Role: Manager, BlueTique

CollegeFashionista: When did BlueTique first open?

Caitlin Jeffries: We first opened in 2011 in Lexington, Kentucky. We opened in Bloomington this past spring on March 5th. Most of our stores are in the south and there are ten stores total. They’re located in college towns similar to Bloomington.

CF: What are some of the best sellers in the store?

CJ: We sell a lot of the basics. Crop tops and flowy shorts are popular right now. Customers also come in to buy dresses for wedding receptions.

CF: What are some of your favorite trends to sell?

CJ: Rompers, even though they’ve been around for a while, are still popular and look good on everyone. I also think maxi dresses are really cute. But Bloomington is a more laid-back town so we usually don’t sell out on them too quickly.

CF: Are you excited to see any new trends this season?

CJ: We sell a few popular items from Pinterest. We do a lot of social media and try to give our customers what they like. But I like seeing all the new dresses we get for summer; that’s what makes me excited!

CF: BlueTique is big on monogramming; do you think the trend will last?

CJ: Monogramming was popular when my mom was younger and fashion is one big circle: everything comes back around. The trend is exceeding what we expected, so I think it’ll stick around.

Learn More: BlueTique is waiting for you at 427 East Kirkwood Avenue. And in exchange for your service, a sweet surprise is spread throughout the store for your taste buds to enjoy.


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