You probably remember jelly shoes – the soft plastic footwear of your childhood, the clear, glittery and inexpensive sandals that grew their name just back in ’80s. The weather-proof, waterproof and transparent shoes (nicknamed “jellies”) remain perfect for a summer’s day outdoors, in rain or shine. Though the trend of the jelly shoe hasn’t faded from the fashion shelves, their nostalgic style has certainly evolved through a transition into the 21st century, even nabbing their own Buzzfeed and HowStuffWorks articles. Lately, the trend has become so popular that designer names like Gucci, Valentino, Givenchy and the most expensive Saint Laurent Paris have given the shoe their own transformations and embellishments, converting from sandal to platform, flip flop, flat and wedge. Don’t worry though – you will still be able to catch your own special pair of jellies at a near drugstore price, just like decades ago.
British brand JuJu has manufactured both Jellies and Wellies (rain boots) since 1986, their footwear available to purchase at any of their fifteen stockists. And in Australia, Jellybeans opened their company in 2011 and stocks for big, small and neon.
If you’re on the lookout for a jelly that’s a bit different, YesStyle carries two different girly cutout jelly wedges, one strapped with glitter and sparkles, the other a peep toe in nude pink. This Fashionista cruises in a simple pair of gladiator style jelly sandals, just a slight modification from the closed-toe original, in clear transparent. Macy’s stocks a thong sandal with a bow ornament in the jelly form, and the bow cuteness continues with Urban Outfitter’s adorable mary jane jelly flat by Melissa and The Hut’s “Bow Front Pumps”. Flexible cutout jelly flats also make an appearance in stores like ModCloth and Jason Wu. Jelly shoes are a perfect match for a retro swimsuit or frilly ankle socks, so make sure your durable jellies tag alongside your spontaneous summer travels, whether at school or leisurely abroad.
Spotted: Clements Riberiro opted for some silver peanut butter & jelly opaque cutouts this spring. A bit of jelly inspired sandals even made it onto the feet of Paul Smith’s menswear collection for the spring as well. Dolce & Gabbana embellished a pair of nude jelly gladiators in spring 2012 with royal jewels. You can learn how to sparkle a plain pair of your own with the help of this Glitter n’ Glue DIY tutorial.